All work
07Brand & Social
A warm, bold branding concept for a specialty coffee roaster.
- Project
- Concept
- Industry
- Food & Beverage
- Discipline
- Brand & Social
- Categories
- Branding / Social Media
- Services
- Brand IdentityPackaging SystemSocial Media DesignSignage
Concept
ROASTRoasted slow. Poured bold.
Food & Beverage№ 07
01
Overview
A concept brand for a specialty roaster moving from café to retail shelves.
02
The Challenge
Carry the warmth of a café into packaging and social content that works both on a shelf and on a phone screen.
03
Creative Direction
Espresso and amber tones, a characterful serif and a ring symbol inspired by a coffee cup seen from above.
04
Design System
A packaging system with colour-coded origins, a pattern library, café signage and a social toolkit for menus and events.
Primary#3A2318
Signature#F2A541
Support#5A3A28
Surface#F0E4D1
Display — Instrument SerifAaBody — Inter Tight
05
Final Result
A brand designed to be photographed, shared and recognised at a glance.
- Packaging system
- Pack
- Brand pattern library
- Pattern
- Menu and event templates
- Social
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