A social media visual system concept for a lifestyle brand.
- Project
- Concept
- Industry
- Lifestyle / Home
- Discipline
- Social Media
- Categories
- Social Media
- Services
- Social StrategyContent DesignTemplate SystemArt Direction
Slow mornings, bright days.
Slow mornings, bright days.
The ritual collection is here.
Lifestyle Social SystemSlow mornings, bright days.
The ritual collection is here.
Lifestyle Social SystemOverview
A concept social media system for a home-goods brand built around slow, intentional living.
The Challenge
Lifestyle feeds often lose their personality: inconsistent tone, mixed styles and every post designed from scratch.
Creative Direction
Treat the feed like a magazine — warm editorial typography, generous negative space and a rhythm of product, lifestyle and quote posts that reads beautifully as a grid.
Design System
A flexible template library for posts, stories, carousels and reels covers, designed so an in-house team can produce on-brand content quickly.
Final Result
A recognisable, cohesive feed and a repeatable content system that keeps every post on-brand.
- Feed templates
- Posts
- Story and reel covers
- Stories
- Content direction
- Guide
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