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ATLAS LLCATLAS
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10Brand & Website

A calm identity and booking website concept for a wellness studio.

Project
Concept
Industry
Health & Wellness
Discipline
Brand & Website
Categories
Web Design / Branding
Services
Brand IdentityWebsite DesignBooking UXSocial Templates
Concept preview
Health & Wellness

Breathe in. Begin again.

A calm identity and booking website concept for a wellness studio. Designed with care, built for everyday life.

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CALMNO. 10
Brand & Website
Thoughtful details in every step.
Crafted to last
Thoughtful details in every step.
Free delivery
Thoughtful details in every step.
CALM

Breathe in. Begin again.

Explore now
CALMNO. 10
01

Overview

A concept brand and website for a boutique yoga and breathwork studio.

02

The Challenge

Create a calm, premium brand that stands apart from generic wellness aesthetics — with booking that feels effortless.

03

Creative Direction

Sage and stone, soft serif headlines and a split-circle symbol representing inhale and exhale.

04

Design System

A restrained palette, gentle motion guidelines and a booking-first website with class schedules, memberships and instructor profiles.

Primary#E2E7DA
Signature#5F7E60
Support#C6D0BD
Surface#F6F5F0
Display — Instrument SerifAaBody — Inter Tight
05

Final Result

A brand and website that make the first booking feel as calm as the first class.

Identity and palette
Brand
Booking-first website
Web
Template set
Social

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