All work
05Branding & Social
A premium branding and social media concept for a skincare launch.
- Project
- Concept
- Industry
- Beauty / Skincare
- Discipline
- Branding & Social
- Categories
- Branding / Social Media
- Services
- Brand IdentityPackaging DirectionSocial Media DesignLaunch Campaign
GLOW — Identity ConceptGuidelines v1.0№ 05
GLOW
#F2D7D3
#9E3B52
#E3B8B2
#FBF3EF
GLOW
Branding & Social
Glow, by nature.
Concept № 05
GLOW
01
Overview
A concept brand and launch toolkit for a clean-skincare brand selling direct to consumers.
02
The Challenge
Stand out in one of the most crowded categories online, and feel premium without looking cold or clinical.
03
Creative Direction
Soft blush tones, a sculptural serif and a four-point star symbol — the moment of glow. Warmth and luxury, grounded in skin science.
04
Design System
Brand guidelines, packaging direction, a photography mood and a social toolkit for launch content and product education carousels.
Primary#F2D7D3
Signature#9E3B52
Support#E3B8B2
Surface#FBF3EF
Display — Instrument SerifAaBody — Inter Tight
05
Final Result
A launch-ready brand with a social presence designed for saves and shares.
- Logo, colour and type
- Identity
- Packaging direction
- Pack
- Social launch toolkit
- Launch
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