All work
06Digital Campaign
An advertising creative and campaign visuals concept.
- Project
- Concept
- Industry
- Sportswear
- Discipline
- Digital Campaign
- Categories
- Advertising
- Services
- Campaign ConceptMeta AdsDisplay AdsA/B Creative Variations
Story — 1080×1920Shop now →
MOVESponsored
New season. New rules.
MOVENO. 06
Feed — 1080×1080Learn more →
MOVESponsored
New season. New rules.
MOVENO. 06
Display — 1200×628
New season. New rules.
Shop nowMOVENO. 06
New season. New rules.
Variant A4.1%
Variant B3.2%
Variant C2.6%
01
Overview
A concept performance campaign for a spring training line across social, search and display placements.
02
The Challenge
Ads in the category look alike and fatigue fast — creative needs to stop the scroll in under a second.
03
Creative Direction
High-contrast black and volt, oversized type and kinetic slashes that read instantly on a moving feed.
04
Design System
A modular ad system of concepts, formats and hooks, designed for A/B testing and regular creative refreshes.
Primary#111111
Signature#E6FF3A
Support#2A2A2A
Surface#ECECEC
Display — Inter TightAaBody — Inter Tight
05
Final Result
A flexible campaign toolkit that can be refreshed and tested without losing consistency.
- Story, feed and display
- Formats
- Creative variations
- A/B
- Modular ad system
- Kit
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