All work
09Ad Campaign
A street-culture launch campaign concept for a sneaker drop.
- Project
- Concept
- Industry
- Footwear / Streetwear
- Discipline
- Ad Campaign
- Categories
- Advertising / Social Media
- Services
- Campaign ConceptSocial AdsStory CreativesPoster Design
KICKS
Ad Campaign
Concept № 09
KICKS№ 09
Built for the streets.
Concept
01
Overview
A concept launch campaign for a limited sneaker drop with a short runway.
02
The Challenge
Build anticipation across social and paid channels without a big-name ambassador or a large budget.
03
Creative Direction
Electric blue and signal yellow, countdown mechanics and bold graphic posters designed to be reposted and screenshotted.
04
Design System
Teaser, countdown and launch-day creative sets across stories, feed and display, plus a limited poster series.
Primary#2E4BFF
Signature#FFD23F
Support#1B32C9
Surface#F0F0EE
Display — Inter TightAaBody — Inter Tight
05
Final Result
A campaign toolkit built for hype — consistent from the first teaser to launch day.
- Countdown creatives
- Teaser
- Social and display sets
- Ads
- Street poster series
- Poster
Want work like this for your brand?
Start a ProjectNext project
Wellness Studio Website
A calm identity and booking website concept for a wellness studio.